Central Piedmont Community College
Central Campus – Uptown/Elizabeth, The Director of Marketing Operations & Analytics plays a critical role in managing the workflow, processes, and execution of marketing initiatives within the Communications & Marketing department. This role supports project management, resource allocation, and operational efficiency, ensuring cross-functional teams stay aligned and marketing projects are delivered on time and within budget.
The Director collaborates with marketing, creative services, digital, and communications teams to streamline workflow, manage timelines, and improve overall marketing operations. This role serves as the lead on data capture, reporting and insights within the department to deliver transparency and help inform future strategies.
People leadership : Working manager who oversees project and production management resource(s) within the department. Project management implementation : Establish project management system, including tool implementation, to drive collaboration, coordination and efficiencies across the communications and marketing department. Streamline intake process for marketing, digital and communications requests to provide single view of requests.
Establish service level agreements for routine/standard requests and projects. Workflow optimization operations : Oversee day-to-day project management for marketing, communications and digital initiatives, ensuring deadlines, priorities, and deliverables are met.
Utilize project management tools (e.g., Asana, Monday.com, Wrike, Trello) to track marketing workflows, approvals, and resource allocation. Develop and maintain project timelines, workback schedules, and process documentation for marketing campaigns.
Cross -functional collaboration : Ensure cross-functional collaboration among marketing, creative, digital and communications teams to execute projects efficiently. Identify gaps in project plans, as needed.
Serve as a liaison between marketing, communications, digital, and creative teams to ensure alignment on priorities and timelines. Communications: Establish routine communications system to share timelines and updates with clients and stakeholders to create transparency about workflows and requests. Resource planning: Work with Communications and Marketing leadership to determine capacity, resource assignments and opportunities for outsourcing, where needed. Process improvement: Support the implementation and optimization of marketing workflows to improve efficiency and accountability.
Identify bottlenecks and process gaps, recommending solutions to enhance team productivity. Vendor management: Assist in managing external agencies, freelancers, and marketing vendors, ensuring projects are delivered on time and within budget.
Serve as primary liaison with project management tool vendor. Support scope-of-work development for outsourced projects. Data and performance tracking: Assist in analyzing marketing and communications performance metrics, identifying trends, and providing recommendations for operational improvements.
Serve as single POC for data governance in department. Support the development of dashboards and reports to measure project completion rates, efficiency, and resource utilization.
Brand guidelines: Ensure compliance with brand guidelines, marketing standards, and institutional policies. Budget tracking: Assist in monitoring budget tracking and resource planning for marketing projects.
Perform other duties as assigned. Bachelor?s degree in Marketing, Communications, Business, Project Management, or a related field. 3-5 years of experience in marketing project management, operations, or workflow coordination.
Experience with project management software (e.g., Asana, Wrike, Monday.com, Trello, Basecamp). Preferred Qualifications: Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
Excellent communication and collaboration skills to work across departments and with stakeholders. Knowledge of marketing and creative production processes, including digital, print, and multimedia content development.
Understanding of budget tracking, resource allocation, and marketing analytics. Certification in Project Management (PMP, CAPM, or Agile methodologies) is a plus.
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